Earlier this month, Boston Consulting Group and Council of Fashion Designers of America had a bright idea! They wanted to make fashion weeks more meaningful. So in a move aimed at fixing what they describe as “a broken system,” the CFDA is getting behind a movement to turn the twice-yearly fashion shows into a consumer-facing rather than industry event by presenting in-season collections that are already in the stores.
The big question is – what does that mean? Will consumers become the frow? Will people not have to wait 6 months to buy what they see? Will the entire fashion universe be rebooted? We don’t know. But here’s a conversation between Leandra and Amelia (from ManRepeller) dissecting it for us.