Fashion Week goes consumer?

 

 

 

 

 

 

 

Earlier this month, Boston Consulting Group and Council of Fashion Designers of America had a bright idea! They wanted to make fashion weeks more meaningful. So in a move aimed at fixing what they describe as “a broken system,” the CFDA is getting behind a movement to turn the twice-yearly fashion shows into a consumer-facing rather than industry event by presenting in-season collections that are already in the stores.

The big question is – what does that mean? Will consumers become the frow? Will people not have to wait 6 months to buy what they see? Will the entire fashion universe be rebooted? We don’t know. But here’s a conversation between Leandra and Amelia (from ManRepeller) dissecting it for us.

 

man-repeller-text-conversation-cfda-fashion-fund-commercialization

 

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